Ira Rott is a Knit & Crochet Designer living in Southern Ontario, Canada. This website is her online shopping cart for selling digital material (pdf files with patterns).
There are hundreds paid and dozens free pdf patterns on the site, that can be downloaded and used by masters around the world. Additionally, it has Ira's portfolio and integration with Etsy system.
Website is a kind of CMS that has almost everything customizable using admin page, beginning with adding new patterns, portfolios, creating standalone pages, categories etc and ending with changing all SEO-related parameters of this website.